Today, they're teaming with Kim Kardashian to launch Beats X Kim and the first-ever customized versions for Beats Fit Pro.
In this press release Kim Kardashian states: "I wanted to break free from the notion that headphones must be bright to stand out.
Beats Fit Pro notably features an earbud design with a wing tip that helps keep the earbuds in between your left and right ears when wearing the earbuds.
It could be an outfit, a tank and shorts that are paired or other casual wear.
The left and right earbuds as well as the carrying cases are in the same color.
It's a color scheme that can be customized with three choices that are simple.
The beats X Kim focuses on three neutral shades: Moon, Dune and Earth.
In addition, you can shut the outside world or let it through with noise cancellation or transparency modes.